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Kick Point Playbook

Insights that fuel action. Learn, apply, and grow your marketing skills.

Kick Point Playbook gives you the digital marketing skills you need to grow—whether you want to land more clients, level up your career, or make smarter marketing decisions. Get bi-weekly insights on analytics, SEO, and reporting, curated by Dana DiTomaso and her team. Each issue is packed with expert tips, must-read articles, and free resources like templates and checklists—all designed to help you take action and see real results.

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Featured Post

💪 9 Skills to Help You Become Better at SEO

9 Skills Every SEO Pro Needs For Success In 2025 Whether you’re new to SEO or a seasoned pro, it’s easy to get distracted by the latest shiny trends or tactics. SEO is always evolving, but one thing stays the same: the best SEOs don’t chase trends. They solve problems, create great user experiences, and drive real business results. Liz Linder, our Director of SEO, breaks down 9 essential skills that will help you sharpen your expertise, improve your performance, and grow your career. Level Up...

about 2 months ago • 4 min read

Is Your Consent Management Platform (CMP) Set Up Correctly? Data privacy in 2025 isn’t just about having a CMP, it’s about making sure it works exactly as it should. Over the past year, we’ve seen countless companies implement a CMP, but few have nailed the setup from day one. A misconfigured CMP can mean your user consent choices aren’t being respected, potentially inviting regulatory headaches and costly fines. Here’s what to ask yourself: Are you honoring consent choices across the board?...

about 2 months ago • 5 min read
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👋 9 SEO Tactics to Say Goodbye to in 2025 If you want to set yourself up for success in 2025, it's time to let go of these strategies and focus on what actually moves the needle. 📹 TL;DR - Watch the short #1. Stop Chasing SEO Trends Just for the Sake of ItSEO should tie into business goals—not just be about driving any traffic. If these trends aren’t helping conversions, sales, or brand visibility where it matters, it’s time to focus on what you know works. #2. Rankings & Traffic ≠...

2 months ago • 6 min read

The Future of Analytics Analytics isn’t perfect, and it never will be. Ad blockers, privacy laws, incognito browsers—these things are making data harder to track every day. But that’s not necessarily bad news. Today we’re sharing Dana’s talk, It’s Not Right, But It’s Okay: The Future of Analytics, where she breaks down why perfection isn’t the goal (spoiler alert: it never was) and how embracing directional insights actually leads to better marketing decisions. Watch this video if you want...

3 months ago • 5 min read
Illustration of a football play

“Clear Eyes, Full Hearts, Can't Lose” We recently moved to a new email platform and with this switch we decided it was the perfect time to give our newsletter a name — The Playbook Huddle! A huddle is an opportunity for teams to strategize, motivate, or celebrate. We think of ourselves as part of your digital team, helping coach you and support you in advancing your knowledge and skills. Our goal is to: Share our insight and expertise Help improve your skills with proven tactics Filter out...

9 months ago • 4 min read